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Brand Kit Every post sounds like you

Your brand, read from your website.

Paste your website. Pylot reads your colours, logo, services and tone into a brand kit and uses it for every caption and image. Every part of it is yours to edit.

Pro: 7 days for $0 · card required · then $49.99/month · cancel within 7 days to pay nothing.

Read from your website
  • Colours
  • Logo
  • Voice
  • Services
Used in every post
  • From box-dye brunette to a soft, lived-in bronde in one (long, very…
  • Last-minute opening: Jess has a 2:30 today for a cut and blow-dry.…
  • Three things to ask for if you want blonde that grows out softly: a…
Example account · Fern & Foil Studio is fictional
How it works

One link in.
A brand kit out.

  1. 01

    Paste your website

    Pylot reads your colours, logo, fonts, services and the way you write.

  2. 02

    Your brand kit is built

    Colours, voice and business details in one place, ready for you to review.

  3. 03

    You check it. Pylot uses it.

    Fix a colour or a line of voice. Every caption and image starts from the kit after that.

From the plan

One week of
Fern & Foil Studio's plan

A fictional six-chair salon known for color work and lived-in blondes. Every image below was generated with Pylot; the business and its posts are examples. Yours are written from your own website and photos, and you approve them first.

Mon7:00 pm
Tue10:00 am
Wed12:30 pm
Thu6:00 pm
Fri11:00 am
Sat9:00 am
SunNo post
Fern & Foil Studio@fernandfoil
Before, mid-process and after photos with the stylist's name on the last slide.CarouselMon · 7:00 pm

fernandfoil From box-dye brunette to a soft, lived-in bronde in one (long, very fun) session with Maya. Slide for the before, the toning and the after in natural light. Shared with our guest's permission.

Fern & Foil Studio@fernandfoil
Photo of Jess at her station with a reply sticker.StoryTue · 10:00 am

fernandfoil Last-minute opening: Jess has a 2:30 today for a cut and blow-dry. First to reply gets it.

Fern & Foil Studio@fernandfoil
Three-panel tip card on your brand colors.Photo postWed · 12:30 pm

fernandfoil Three things to ask for if you want blonde that grows out softly: a lower root, face-framing pieces, and a gloss every 6–8 weeks. Save this for your next consult.

Fern & Foil Studio@fernandfoil
Portrait of Priya in the salon.Photo postThu · 6:00 pm

fernandfoil Say hi to Priya, our newest stylist. She's obsessed with curly cuts and has eight years of experience. Book with her this month and your deep-conditioning treatment is on us.

Fern & Foil Studio@fernandfoil
Flat-lay of the retail shelf.Photo postFri · 11:00 am

fernandfoil The weekend wash routine our stylists actually use: sulfate-free shampoo, conditioner on the ends only, and cool water to finish. Ask us which products suit your hair.

Fern & Foil Studio@fernandfoil
Calendar graphic with Tuesday highlighted.StorySat · 9:00 am

fernandfoil Saturday chairs are full, but Tuesday evenings have space. Book through the link.

What the Brand Kit handles

The details you repeat every time you post

Brand

Your brand, read from your website

Pylot pulls your colours, logo and tone from your site, so every post looks and sounds like you.

Captions

Captions in your voice

Each channel gets its own caption, written the way you talk to your customers.

Images

On-brand images

Pylot generates the image for each post in your brand, or designs around your own photos.

Review

You keep the final say

Edit a caption, swap a photo or skip a day before it publishes. Every post lands on your calendar first, where you can edit, move or delete it.

Channels

Every channel, one plan

Instagram, Facebook, TikTok, LinkedIn and X each get their own caption and format, planned together on one calendar.

Posts in your voice

Salon posts that sound like the salon

A brand kit only matters if it shows up in the posts. These are posts a salon can make from one, in the salon's own colours and tone.

  1. Before-and-after carousels

    The salon classic. Always get the client's permission, and show the after in natural light.

  2. Open-chair alerts

    Turn a cancellation into a booking with a same-day Story. Name the stylist and the time.

  3. Stylist spotlights

    Clients book people, not salons. Introduce each stylist with their speciality and a favourite look.

  4. Consult tips

    "What to ask for" posts help clients describe what they want before they sit down.

  5. Aftercare and home routines

    How to keep colour fresh between visits, which products to use and how often to gloss.

  6. Trend translations

    Take a trend people are searching for and show how it looks on real clients in your chairs.

Your brand, from your website

See the brand kit Pylot would build for your business

Paste your website and watch Pylot learn your brand and draft your first posts in about 20 seconds. No account needed to watch.

Pro: 7 days for $0 · card required · then $49.99/month · cancel within 7 days to pay nothing.

Questions

Brand Kit, answered

What does the Brand Kit include?

Your colours, logo, fonts, tone of voice, services and business details such as locations and calls to action. Pylot reads them from your website.

What if my website is out of date, or I don't have one?

You can edit anything by hand or add your details yourself. Pylot works from whatever you give it.

Can I edit my brand kit?

Yes. Change a colour, rewrite the voice notes or add your own rules for how you write. The next caption or image Pylot makes uses the changes.

Where does Pylot use the kit?

Every caption and generated image starts from it, on every channel you connect. A cheeky salon sounds cheeky and a calm one stays calm.

Does Pylot change my website?

No. Pylot only reads your public pages. Your website stays exactly as it is.

How much does Pylot cost?

There is no free plan. Pro is 7 days for $0 (card required), then $49.99/month. Cancel within 7 days and you pay nothing. Video ads unlock with your first payment. Premium and Scale add more monthly credits for images and video.