pylot
CarouselMon · 8:00 amjordanreyeshomes Just listed: 3 bed, 2 bath on a quiet cul-de-sac, with a renovated kitchen and a backyard made for summer dinners. Slide through the rooms. Open house Saturday, 11 to 1.
AI social media for real estate agents.
Listings come and go, but your name has to stay in people's feeds. Pylot writes your listing posts, open-house reminders and local guides, builds short listing video ads, and schedules them all.
Pro: 7 days for $0 · card required · then $49.99/month · cancel within 7 days to pay nothing.
Brand kit
Jordan Reyes, Realtor
“Knowledgeable, upbeat, local.”
CarouselMon · 8:00 am Up next
Example account · Jordan Reyes, Realtor is fictional
Tue · 12:00 pm Video ad Scheduled
Wed · 6:00 pm Photo post Scheduled
Thu · 7:30 am Photo post Scheduled
A week of posts for Jordan Reyes, Realtor
A fictional solo agent selling family homes in two neighbouring suburbs. Every image below was generated with Pylot; the business and its posts are examples. Yours are written from your own website and photos, and you approve them first.
Mon8:00 am
8:00 amTue12:00 pm
12:00 pmWed6:00 pm
6:00 pmThu7:30 am
7:30 amFri
5:00 pm
5:00 pmSatRest day
Sun
4:00 pm
4:00 pmCarouselMon · 8:00 amjordanreyeshomes Just listed: 3 bed, 2 bath on a quiet cul-de-sac, with a renovated kitchen and a backyard made for summer dinners. Slide through the rooms. Open house Saturday, 11 to 1.
Video adTue · 12:00 pmjordanreyeshomes Take a 20-second walk through 14 Linden Court before Saturday's open house. Message me for the full details.
Photo postWed · 6:00 pmjordanreyeshomes Neighborhood guide: my three favorite Saturday-morning spots in Maple Heights, from the bakery with the best croissants to the park with the splash pad.
Photo postThu · 7:30 amjordanreyeshomes This month in our area: more homes came on the market, and buyers have more time to decide. If you've been waiting to sell, let's look at your home's numbers together.
StoryFri · 5:00 pmjordanreyeshomes Open house tomorrow, 11 to 1 at 14 Linden Court. Coffee's on me. Tap for directions.
Photo postSun · 4:00 pmjordanreyeshomes Thank you to everyone who came through Linden Court yesterday. Didn't make it? Message me for a private showing this week.
Built for how real estate agents work
Video ads
Video ads, made from your brand
Listing walkthroughs as short vertical video ads, built from your listing photos. On paid plans; not part of the trial.
Shown: a real Pylot ad made for a sample brand. Brand
Sounds like you
Pylot learns your voice from your website, so listing posts and neighborhood guides sound like the agent people met.
Captions
Captions in your voice
Each channel gets its own caption, written the way you talk to your customers.
Review
Checked before it posts
Review every listing post before it goes live, and add your brokerage details and disclosures once.
Planning
Listing posts in minutes
Add the listing details and photos and Pylot writes the carousel, the open-house reminders and the thank-you post.
Post ideas
Real estate social media post ideas for agents
Agents win on familiarity: being the name people remember when they're ready to move. Mix listings with local knowledge and helpful explainers so your feed is worth following between deals.
Just-listed carousels
The best five photos, the key details and the open-house time.
Listing video ads
A short vertical walkthrough built from listing photos. Pylot can make these as video ads.
Open-house reminders
Announce early, remind the day before, and thank visitors after.
Neighborhood guides
Coffee shops, parks, schools nearby. Shows you know the area, not just the listings.
Market updates
One or two local numbers and what they mean for buyers and sellers. Use your MLS data.
Just-sold and client stories
Celebrate closings and thank clients, with their permission.
Buyer and seller explainers
Closing costs, inspections, staging tips. Questions every first-time client asks.
Home maintenance tips
Seasonal tips keep past clients engaged long after closing.
Behind the scenes
Showing prep, staging day, the photographer at work.
Personal touches
Why you love the area and who you are outside of real estate. People hire people.
See what Pylot would post for your business
Paste your website and watch Pylot learn your brand and draft your first posts in about 20 seconds. No account needed to watch.
Pro: 7 days for $0 · card required · then $49.99/month · cancel within 7 days to pay nothing.
Social media for real estate agents, answered
Real estate advertising has rules. Describe the home and the area, not who should live there, and remember you're responsible for what you publish. Check posts against fair housing guidelines and your brokerage's advertising rules, and add any required brokerage details.
What should real estate agents post on social media?
New listings, listing videos, open-house reminders, neighborhood guides, market updates and buyer and seller explainers. The ideas list above has ten.
Can Pylot make listing videos?
Yes. Pylot can build short vertical listing video ads from your listing photos. Video ads use credits and unlock once your first payment goes through, so they aren't part of the $0 trial week.
Does it pull in my MLS listings automatically?
No. Pylot doesn't connect to the MLS. Add the listing details and photos yourself and Pylot writes and designs the posts around them.
Will posts include my brokerage details?
You can add your brokerage name and any required disclosures to your brand details so they're included, and you review every post before it goes live.
Which platforms can Pylot post to?
Pylot publishes to Instagram, Facebook, TikTok, LinkedIn, X and Google Business Profile. Supported post formats vary by platform.
How much does Pylot cost?
There is no free plan. Pro is 7 days for $0 (card required), then $49.99/month. Cancel within 7 days and you pay nothing. Video ads unlock with your first payment. Premium and Scale add more monthly credits for images and video.