pylot
StoryMon · 6:00 amironwoodathletic New week, same plan: show up. 6 am Strength Foundations has four spots left. Tap to book.
AI social media marketing for gyms.
Members join for the community and stay for the results they see in each other. Pylot turns your classes, coaches and members into a week of posts and short video ads, scheduled around the times people decide to train.
Pro: 7 days for $0 · card required · then $49.99/month · cancel within 7 days to pay nothing.
Brand kit
Ironwood Athletic Club
“Encouraging, energetic, never shouty.”
StoryMon · 6:00 am Up next
Example account · Ironwood Athletic Club is fictional
Tue · 12:00 pm Video ad Scheduled
Wed · 5:00 pm Photo post Scheduled
Thu · 7:00 am Photo post Scheduled
A week of posts for Ironwood Athletic Club
A fictional independent gym with strength classes, open gym and personal training. Every image below was generated with Pylot; the business and its posts are examples. Yours are written from your own website and photos, and you approve them first.
Mon6:00 am
6:00 amTue12:00 pm
12:00 pmWed5:00 pm
5:00 pmThu7:00 am
7:00 amFri
4:00 pm
4:00 pmSatRest day
Sun
6:00 pm
6:00 pmStoryMon · 6:00 amironwoodathletic New week, same plan: show up. 6 am Strength Foundations has four spots left. Tap to book.
Video adTue · 12:00 pmironwoodathletic Never lifted before? Strength Foundations is six weeks, small groups, and a coach who knows your name. Your first class is on us.
Photo postWed · 5:00 pmironwoodathletic Member spotlight: Angela joined in March to keep up with her grandkids. Last week she deadlifted her bodyweight for the first time. We're so proud of you, Angela.
Photo postThu · 7:00 amironwoodathletic Coach Dev's three warm-up moves before any lower-body day: hip airplanes, goblet squat holds and banded walks. Save it for your next session.
Photo postFri · 4:00 pmironwoodathletic Saturday community workout, 9 am. Bring a friend (members and non-members welcome), partner up and earn the coffee afterwards.
Photo postSun · 6:00 pmironwoodathletic This week's schedule is live: new evening mobility class on Wednesdays at 7:30. Book in the app.
Built for how gyms work
Video ads
Video ads, made from your brand
Class promos as short vertical video ads, with your timetable on the end card. On paid plans; not part of the trial.
Shown: a real Pylot ad made for a sample brand. Brand
Sounds like your gym
Pylot learns your tone from your website, so an encouraging strength gym never sounds like a shouty bootcamp.
Captions
Captions in your voice
Each channel gets its own caption, written the way you talk to your customers.
Review
Celebrates your members
Milestone and spotlight posts written in your voice, ready for your photos. Approve each one, and only feature members who said yes.
Planning
Plans around your timetable
Spots-left Stories and schedule posts line up with the classes you actually run.
Post ideas
Gym social media post ideas that bring people through the door
Gym content works when it lowers the fear of a first visit and celebrates the people who already come. Short video does a lot of the heavy lifting.
Class promo video ads
A 15-second clip of a real class with the time and how to book. Pylot can build these as video ads.
Member milestones
First pull-up, a bodyweight deadlift, a year of showing up. With the member's permission, always.
Coach tips
One cue or warm-up per post. Useful, saveable and it shows off your coaches.
First-visit explainers
What to bring, where to park, what the first class looks like. Removes the reasons people put it off.
Spots-left reminders
Same-day Stories for classes with space.
Community events
Partner workouts, charity WODs, member socials. Invite non-members too.
New class launches
Announce, explain who it's for, and remind before the first session.
Behind the scenes
New equipment, a coaches' meeting, a 5 am setup. Shows the care behind the floor.
Member reviews
Short quote cards about how it feels to train with you.
Weekly schedule posts
A clear schedule graphic every Sunday saves a lot of messages.
See what Pylot would post for your business
Paste your website and watch Pylot learn your brand and draft your first posts in about 20 seconds. No account needed to watch.
Pro: 7 days for $0 · card required · then $49.99/month · cancel within 7 days to pay nothing.
Social media for gyms, answered
What should a gym post on social media?
Class promos, member milestones (with permission), coach tips, first-visit explainers and community events. Short video works especially well for classes.
Can Pylot make video ads for my classes?
Yes. Pylot can build short vertical video ads from your brand and photos. Video ads use credits and unlock once your first payment goes through, so they aren't part of the $0 trial week.
How often should a gym post?
Most gyms aim for four to six feed posts a week plus daily Stories about class availability. Pylot plans the week so you're not scrambling each morning.
Does it work for yoga, Pilates and boutique studios?
Yes. Pylot learns your style from your website, so a calm yoga studio and a high-energy strength gym get very different posts.
Which platforms can Pylot post to?
Pylot publishes to Instagram, Facebook, TikTok, LinkedIn, X and Google Business Profile. Supported post formats vary by platform.
How much does Pylot cost?
There is no free plan. Pro is 7 days for $0 (card required), then $49.99/month. Cancel within 7 days and you pay nothing. Video ads unlock with your first payment. Premium and Scale add more monthly credits for images and video.