pylot
CarouselMon · 7:00 pmfernandfoil From box-dye brunette to a soft, lived-in bronde in one (long, very fun) session with Maya. Slide for the before, the toning and the after in natural light. Shared with our guest's permission.
AI social media for hair salons.
Your best marketing is already in your chairs. Pylot turns your work, your stylists and your open appointments into a steady week of posts, written in your salon's voice and scheduled for you.
Pro: 7 days for $0 · card required · then $49.99/month · cancel within 7 days to pay nothing.
Brand kit
Fern & Foil Studio
“Friendly, confident, a little cheeky.”
CarouselMon · 7:00 pm Up next
Example account · Fern & Foil Studio is fictional
Tue · 10:00 am Story Scheduled
Wed · 12:30 pm Photo post Scheduled
Thu · 6:00 pm Photo post Scheduled
A week of posts for Fern & Foil Studio
A fictional six-chair salon known for color work and lived-in blondes. Every image below was generated with Pylot; the business and its posts are examples. Yours are written from your own website and photos, and you approve them first.
Mon7:00 pm
7:00 pmTue10:00 am
10:00 amWed12:30 pm
12:30 pmThu6:00 pm
6:00 pmFri
11:00 am
11:00 amSat
9:00 am
9:00 amSunRest day
CarouselMon · 7:00 pmfernandfoil From box-dye brunette to a soft, lived-in bronde in one (long, very fun) session with Maya. Slide for the before, the toning and the after in natural light. Shared with our guest's permission.
StoryTue · 10:00 amfernandfoil Last-minute opening: Jess has a 2:30 today for a cut and blow-dry. First to reply gets it.
Photo postWed · 12:30 pmfernandfoil Three things to ask for if you want blonde that grows out softly: a lower root, face-framing pieces, and a gloss every 6–8 weeks. Save this for your next consult.
Photo postThu · 6:00 pmfernandfoil Say hi to Priya, our newest stylist. She's obsessed with curly cuts and has eight years of experience. Book with her this month and your deep-conditioning treatment is on us.
Photo postFri · 11:00 amfernandfoil The weekend wash routine our stylists actually use: sulfate-free shampoo, conditioner on the ends only, and cool water to finish. Ask us which products suit your hair.
StorySat · 9:00 amfernandfoil Saturday chairs are full, but Tuesday evenings have space. Book through the link.
Built for how hair salons work
Video ads
Video ads, made from your brand
A short vertical ad that turns your best colour work into a Reel, with booking on the end card. On paid plans; not part of the trial.
Shown: a real Pylot ad made for a sample brand. Brand
Sounds like your salon
It learns your tone from your website, so a cheeky salon sounds cheeky and a calm one stays calm.
Captions
Captions in your voice
Each channel gets its own caption, written the way you talk to your customers.
Review
Your work, your approval
Posts are built around your before-and-afters and credit the stylist. Approve, edit or skip each one before it goes out.
Planning
Fills quiet days
Plan open-chair Stories and quiet-day reminders alongside your portfolio posts.
Post ideas
Hair salon social media post ideas clients actually save
Salon accounts grow on proof of skill and on being easy to book. These ideas cover both, and most can be made from photos you already take.
Before-and-after carousels
The salon classic. Always get the client's permission, and show the after in natural light.
Open-chair alerts
Turn cancellations into bookings with a same-day Story. Name the stylist and the time.
Stylist spotlights
Clients book people, not salons. Introduce each stylist with their speciality and a favorite look.
Consult tips
"What to ask for" posts help clients describe what they want, and get saved and shared.
Aftercare and home routines
How to keep color fresh between visits, which products to use, how often to gloss.
Trend translations
Take a trend everyone's searching for and show how it looks on real clients in your chairs.
Product spotlights
One product, who it's for, and how your stylists use it. Retail is margin.
Booking reminders for quieter days
Point people to the days you have space, instead of fighting for Saturday.
Client reviews
A short quote and the stylist's name. Reply to the client when you share it.
Salon moments
Your space, your playlist, the coffee you serve. Small details that make a first visit feel easy.
See what Pylot would post for your business
Paste your website and watch Pylot learn your brand and draft your first posts in about 20 seconds. No account needed to watch.
Pro: 7 days for $0 · card required · then $49.99/month · cancel within 7 days to pay nothing.
Social media for hair salons, answered
How often should a hair salon post on Instagram?
Three to five feed posts a week plus Stories for open appointments is a realistic rhythm for most salons. Pylot plans the week so the portfolio posts and booking reminders don't compete.
What should a hair salon post on social media?
Before-and-afters (with client permission), stylist introductions, open-chair alerts, aftercare tips and product spotlights. The ideas list above has ten.
Can Pylot make before-and-after posts?
Yes. Upload the photos and Pylot writes the caption, credits the stylist and designs the carousel. Please only use photos your clients have agreed to share.
Will it work for a booth-rental or independent stylist?
Yes. Pylot works from whatever website or booking page you have, and you can add your details by hand if you don't have one.
Which platforms can Pylot post to?
Pylot publishes to Instagram, Facebook, TikTok, LinkedIn, X and Google Business Profile. Supported post formats vary by platform.
How much does Pylot cost?
There is no free plan. Pro is 7 days for $0 (card required), then $49.99/month. Cancel within 7 days and you pay nothing. Video ads unlock with your first payment. Premium and Scale add more monthly credits for images and video.